LEGO Holiday Animations
Working with an external partners to produce these animations, I was responsible for creating storyboards and Art Direction.
2023 Online video
Using characters from the overall holiday campaign, I put together this storyboard for 15 and 30 second spots used on Youtube and other social channels.
Working with our brilliant writer, we came up with a fun way to share the gift giving sentiment while featuring some festive sets.
That’s a wrap
Our external animation partner did fantastic job fine tuning elements, timing, color adjustments, sound, and working with VO talent in several languages in bringing this vision to life.
Analytics showed this spot being directly connected to a significant amount of sales during the holiday drive.
2022 In-store animation
Having access to the 3D meshes, I used Blender to position and frame up my storyboards as if I was on a set location. This approach helped communicate a clear view of what the story was going to be.
The story
The setting is an updated village where the product exclusive is added to the scene. To tie in the mash-up vehicle created for the holiday film, I had the vehicle become the transport for our elves to deliver gifts around the village.
The vehicle shoots out gifts for the elves to catch and deliver. During the sequence, our elves encounter some comical moments like getting bopped on the head by a gift, tripping, and even getting launched out of the vehicle and into the snow.
The final product
With some collaborative back and forth with our animation partner, we landed on a cheerful and fun story for the in-store customers while they shop.
Different ratios had to be considered as these were shown on several displays in various sizes.